The roofing business is not as it once was.
Where referrals and word-of-mouth were the lifeblood of service businesses, those strategies have now gone to the sidelines. Today, digital marketing tools take the stage, and local businesses must keep up the pace.
If you’re a roofing company, you should know that it’s critical for small businesses to modernize their marketing strategies to stay ahead of the curve.
Let’s explore some innovative and effective marketing ideas roofing businesses can implement to reach their customers, boost their brand and increase sales.
How do commercial roofers get clients?
There are various broad strategies that small and local businesses use to attract leads and keep their schedule full.
- Traditional methods. Roofing contractors can attract customers through flyers, word-of-mouth, direct mail and signage.
- Digital marketing. Use online tools to broadcast to your target audience and access advanced analytics tools.
- Local SEO. Increase your organic web traffic with search engine optimization (SEO).
- Content marketing. Publish high-quality, SEO-optimized content to establish your roofing business as an authority and increase brand recognition.
- Email marketing. Send personalized messages, notifications and offers to potential customers.
- Social media marketing. Showcase previous roofing projects through social media platforms like Facebook, Instagram and LinkedIn.
- Reputation marketing. Present your best online presence by requesting online reviews and testimonials about your business across various review platforms, such as Google My Business, Yelp and more.
In today’s business environment, commercial roofing professionals must master multiple marketing methods to put their business in front of new customers.
Best creative marketing strategies for roofers
Roofers must stay one step ahead to keep their schedules full of upcoming jobs. Here are five creative marketing strategies you can implement to stand out and maximize your marketing success.
Leverage social media to reach new audiences
Social media platforms are powerful tools that let you access a broad audience in the blink of an eye. Social media marketing allows you to target specific groups of people with your social media promotions and Facebook Ads.
Platforms are constantly evolving, coming out with new tools and tricks to maximize your reach and boost roofer marketing capabilities.
Invest in local SEO
SEO is a staple in digital marketing. Optimizing your website code and content quality is a powerful way to capture your audience through organic search results.
For roofing businesses and other local service area providers, it’s wise to invest in local search. This is because customers increasingly rely on the Internet to find the best roofing services in their area.
You can also use Google Ads to run optimized pay-per-click (PPC) marketing campaigns for lead generation, getting your landing pages in front of potential customers.
Through high-quality roofing SEO, you can establish authority, build trust and reach new customers.
Polish up your online presence
Did you know 82% of consumers consult their phones before making a purchase? Having an online presence is a necessity for your service area business.
Here are some primary areas you should claim to ensure you carve out a robust online presence.
- Review sites. Review sites such as Yelp and Google My Business are critical to roofing marketing. 98% of consumers read customer reviews about local businesses that form their purchase decisions. If you want to make a good impression, manage and respond to reviews appropriately.
- Mobile-friendly roofing website. Smartphones are becoming an increasingly prominent way to shop for goods and services, so ensure that your websites and pages are easily accessible on all screens.
- Social media page. Establish yourself on relevant social media sites. Facebook, LinkedIn, Instagram and TikTok are some of the most valuable platforms for businesses.
Ensure contact information, business listings and phone numbers are complete and consistent across all your accounts.
Engage the local community
Another old-school, time-tested way to reach your target audience is by directly engaging with your community. Participating in local events can be particularly useful for service area businesses such as roof contractors.
- Be a sponsor. Whether it’s a city festival, local ball team, or home and garden show, being a sponsor can help you gain name recognition and attract roofing jobs.
- Offer free or discounted services. Build local goodwill by performing free or discounted roof repairs at a school or community center.
- Volunteer. Roofing business owners and their employees can volunteer in any local event to build relationships and show appreciation.
Partner with complementary businesses
The roofing industry presents plenty of opportunities for partnerships. Connect with local home builders and contractors to offer joint roofing and home renovation services. Swap business cards with trusted plumbers, electricians and painters and agree to send business each other’s way.
Cross-promote your services on each other’s websites and social media pages and offer package deals or referral bonuses to incentivize your customers to work with both of your businesses.
Broadly’s software tools can help your roofing company get more clients
Regardless of your marketing strategy for roofer advertising, don’t forget the time-tested values of following up on roofing leads, making high-quality content and prioritizing your customer.
If you want to maximize the impact of your strategies while minimizing the costs, use Broadly’s reputation management platform to bring your performance to the next level.
With Broadly’s premium features, you have the power to manage your online presence and boost productivity so you can focus on what you do best.
Supercharge your online marketing with Broadly!
