In the pest control industry, digital marketing can prove to be a powerful tool to boost revenue and grow your small business. Additionally, other digital marketing approaches like pay-per-click (PPC) advertising, social media marketing and email marketing campaigns allow exterminator businesses to potentially connect with new customers.
From maintaining a professional website to executing a search engine optimization (SEO) strategy, find out how to increase pest control sales by using digital marketing to reach your target audience.
Implement these strategies into your company’s digital marketing plan to effectively promote your pest control services and generate qualified leads.
How do you get more pest control customers?
If your goal is to convert leads into customers, it’s crucial for your pest control company to develop a solid digital marketing strategy. First, define your target market, which will inform your brand identity and voice. For example, who are the homeowners or businesses most likely to need your services?
Next, identify what makes your business stand out from competitors by highlighting your unique products and services on your website, which should be designed with your target market in mind. Ideally, the site needs to be easy to navigate and include clear calls to action (CTAs), such as “call now” or “book a consultation.”
In addition to your website, take advantage of social media platforms such as Facebook and LinkedIn. Use these platforms to share helpful exterminator tips with your followers. Also, execute promotional campaigns or PPC ads, such as Facebook Ads or Google Ads, on social media channels to direct traffic toward your company website.
Depending on your target audience, traditional marketing materials like print advertising and direct mail could still be effective. While these methods may not have broad reach compared to digital marketing efforts, they can still reach potential customers who are not tech savvy.
How do you promote a pest control business?
In figuring out how to increase pest control sales, think about your target audience and what they’re searching for. Create a pest control marketing strategy and a polished, user-friendly website for your business.
Include relevant keywords in your company website content to help improve your online presence and webpages’ ranking in search engines. Additionally, take advantage of review sites and online directories that can potentially generate leads.
Build a professional website
Your pest control website serves as your virtual storefront, and a high-quality website should ideally be informative and visually appealing on both computers and mobile devices. Visitors need to be able to quickly learn everything they need to know about your company just by glancing over your homepage.
On your pest control company website, make your business contact information, including your email address, phone number and links to your social media accounts, clearly visible and accessible. Plus, use eye-catching headlines and short paragraphs to maintain a visitor’s attention.
It’s also important to carefully craft website copy that appeals to your target audience. Avoid industry jargon, acronyms and overly complex terms. Simple, clear communication helps consumers understand exactly what services or products they’re buying.
Establish a social media presence
Stay ahead of the competition by cultivating a strong social media presence. Choose social media platforms that effectively promote your business. For example, if you’re targeting homeowners, Facebook and Instagram could be good choices, whereas LinkedIn might be more ideal for business-to-business (B2B) sales.
Map out a social media content calendar to maintain a steady flow of posts. In terms of content, consider linking to blog posts and sharing infographics, photos and videos — anything to help you connect with your target audience and demonstrate that you’re an expert in the pest control industry.
Use search engine optimization and local SEO
To increase pest control sales, search engine optimization (SEO) and local SEO are two effective approaches. Optimize your business website for relevant keywords and phrases to attract more organic traffic from search engines.
Plus, this can help potential clients find your business more easily when they search for local pest control services in their area. Conduct keyword research to identify commonly searched keywords and phrases, then update your website content and metadata to include those terms.
Claim your Google Business Profile
Business listings on online directories and review sites can potentially boost your pest control company’s local SEO. One way to improve how your business shows up in local search is to set up your listing on Google Business Profile, formerly Google My Business. Then ensure that your business name, address and phone number is consistent across your directory profiles, website and social media.
Create helpful content
Content marketing involves addressing your target audience’s needs through content like blog posts, articles, videos and even podcasts. By providing valuable information that helps solve problems or provides practical pest control tips and advice, you can build credibility with your audience. This may lead to more sales since people are more likely to use your services when they know you are an expert in the field.
Invest in pay-per-click (PPC) ads
If you’re not already using PPC advertising to promote your pest control business, now is the time to start if your marketing budget allows. PPC ads are a type of online advertising where business owners can pay to have their ad shown on search engines and other websites. Google Local Services Ads in particular allow a business to appear at the top of Google Search results and Google Maps.
When someone clicks on the ad, the company pays a small fee. Additionally, business owners can customize PPC ads to target certain demographics such as age and service area locations. Overall, these ads can be an effective way to reach potential customers who are actively searching for pest control services online.
Get customer reviews
Word of mouth is a tried-and-true pest control advertising method. When potential customers are looking for a pest control company, they’re more likely to trust the recommendations of people they know.
That’s why it’s so important to get reviews and testimonials describing the customer experience. Positive reviews from happy customers can convince leads to become clients of your pest control company. To get customer reviews, ask for them directly, either in person or via email.
Alternatively, encourage customers to leave reviews on popular review sites such as Google and Yelp. Consider providing a referral program among your client base to encourage word-of-mouth recommendations.
Run SMS and email marketing campaigns
Campaigns that leverage email and text messages can boost pest control sales among new and existing customers. Consider these tips on how to effectively run SMS and email marketing campaigns:
- Make sure your target audience is opted-in to receive your messages.
- Keep your messages relevant and interesting.
- Send your messages at the right time — not too early or too late.
- Always include a call-to-action (CTA).
- Test out different tactics and wording to see what works best for your business.
- Use analytics and metrics to track your results and make necessary adjustments.
Depending on the size of the campaigns, SMS and email marketing is relatively low cost, making them an affordable option for small businesses.
Is a pest control business profitable?
Yes, a pest control business can be profitable. In fact, it can be quite lucrative if done correctly. Keep these factors in mind to make your pest control business as profitable as possible:
- Focus on providing a high-quality service: This is key to profitability. If your clients are happy with your services, they likely will continue to be customers and recommend you to others.
- Offer competitive pricing: Refrain from overcharging for your services. At the same time, don’t undercharge since this may also eat into your profits. Find a happy medium that allows you to still make a decent profit while also being affordable in your service area.
- Use effective marketing techniques: Getting the word out about your business is essential for lead generation. Use a variety of pest control marketing ideas and methods — both online and offline — to reach as many people as possible.
- Keep overhead costs low: One of the best ways to increase profits is to keep your operating costs down. Renting or leasing space for your business is one of the biggest expenses you’ll have, so try to find a location that’s cost-effective, yet still convenient for potential clients.
Generate more pest control leads and increase your sales with Broadly
Broadly’s all-in-one pest control software solutions are invaluable when it comes to increasing pest control sales. Manage your company’s customer reviews and online reputation with a single, easy-to-use dashboard designed by Broadly. If you need assistance setting up a professional website, Broadly has you covered with comprehensive web design services.
Schedule a demo with Broadly today.
