Marketing Your Ob-Gyn Practice: A Guide

Reproductive health is deeply personal, and it’s important for patients to see providers they trust with this important aspect of their well-being. That said, with all the ob-gyns out there, marketing your ob-gyn practice can be difficult. Making it easy for people to find your practice — and gain trust in you as a provider — can help you help more patients. 

Your clinical expertise is a vital component of your reputation. But to grow your patient base, it’s also also important to invest in marketing and advertising yourself as an ob-gyn. Below, learn more about the best practices for marketing your ob-gyn practice in an increasingly digital world. 

Why modernizing your marketing approach is important today

Word of mouth and paper ads can be a useful part of an advertising strategy. But if you haven’t considered digital marketing as part of your strategy, it’s time to get your head in the game. It’s time to modernize your approach.

Today, many people search for healthcare providers online. Life is busy, and for many people, using the internet to find doctors and schedule appointments is much more convenient than calling up doctor’s offices. 

Updating your marketing strategy to include digital channels can help you reach more people, faster — and build your reputation as a trustworthy, knowledgeable ob-gyn practice.

Top tips for marketing your ob-gyn practice

The right marketing strategy can help you maintain a unique online presence. Digital marketing, or using the internet to promote yourself and your practice, is generally cost-effective. 

Unlike other marketing approaches, digital marketing allows you to easily measure your results.. You can pinpoint how a patient found you and, over time, determine which marketing channels are the most effective. For these reasons, you can easily adjust your budget so you don’t end up spending unnecessary money or time on advertising strategies that aren’t yielding results. 

Any of the below methods can be effective ways to market your ob-gyn practice online. 

Attract new patients with a website

Before they end up at your office, patients usually start with your website. Make a good impression on potential patients by creating a well-designed site that’s easy to navigate. Display photos of your office and staff member bios to help potential patients become familiar from the get-go.

Website best practices

Along with choosing a professional, nice-looking design and logo, spend time making sure your website’s content helps you rank on search engines. You can do this by using search engine optimization (SEO) strategies. 

To position your practice near the top of a patient’s search results, you can find an expert who can help you place commonly searched terms, or keywords in your web content. Regularly updating your website with blog content or videos can also help it rank. 

Use content marketing

Content marketing, or using written, photo, or video content to promote your practice, is another important way to attract new patients. 

For instance, you can publish blog posts on your website about reproductive health topics, such as birth control, pregnancy and STIs. Content like this establishes you as an expert in your field, while also helping you pick up search traffic. (There’s more of a chance that people seeking advice on reproductive health will land on your site.) 

You can also use this content in email marketing campaigns. Consider sending emails that lead back to your website to potential and existing patients.

Online services

Make it easy for patients to book appointments online using services like Zocdoc. Sending out text and email reminders about upcoming appointments can cut down on no-shows; if someone cancels, you can then fill their slot with another patient.  

Pay attention to SEO in marketing your ob-gyn practice

As mentioned, SEO is another important digital marketing tool. People don’t want to spend their time scrolling through multiple search engine pages to find an ob-gyn. SEO strategies can help place your practice near the top of the results, making it easier for people to connect with you. 

Making sure your website copy and content hits key terms can help. You can also purchase Google ads, which allow you to market your site to a demographic of your choosing — for example, pregnant people in your city. When those patients search for an ob-gyn practice, your sponsored link will appear at the top of the search results. 

Use social media to market your ob-gyn practice

Establishing a social media presence is another low-cost strategy to connect with potential patients through additional channels. Posting regularly can help you develop your unique brand voice and establish your reputation as an expert ob-gyn. 

In addition, you can purchase social media ads that share your practice — or a specific piece of content — with a specific audience of your choosing. 

When you’re deciding which social media channels to focus on, consider the demographic you want to reach. Younger people tend to spend more time on TikTok and Instagram, while older people may use Facebook. 

Use email in marketing your ob-gyn practice

Email marketing helps keep your patients (and newcomers) feeling connected with you, even when they’re not in the office. 

Along with emailing appointment reminders, consider sending routine emails about office happenings and services you provide. You can also repurpose your blog content to create informative emails. Email campaign software also allows you to send emails about certain topics to particular demographics — for example, people taking birth control, pregnant people or anyone who’s recently delivered a baby. 

Online reviews

Before entrusting their health to a new provider, people often read reviews — and as you can imagine, they’re more likely to choose providers who have many positive reviews.

Encourage existing patients to leave reviews after their visits. Signing up for Zocdoc can help streamline the review process, while also making it easier for potential patients to find you — and, ideally, book an appointment at your ob-gyn practice.

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