Our Favorite Construction Company Advertising Examples

If you’re a new construction company, you may have already discovered just how competitive the online world has become.

The field of marketing and advertising has advanced in leaps and bounds. From paper flyers and cold calls just a few years ago, nowadays everyone’s into Facebook marketing, SEO, and other digital marketing tools.

This can easily get overwhelming for new companies – but don’t worry. That’s what this article will be all about.

If you’re new to the world of digital marketing, you’ve come to the right place. This article will detail how you can create a modern and highly competitive marketing strategy for your construction company.

How do new construction companies get customers?

A few years ago, new construction businesses would attract potential customers through word-of-mouth, paper fliers, phone calls and even advertising on billboards and in the local newspaper.

While these things still have their place today, they have mostly been relegated to the sidelines.

There are now far more efficient ways to attract potential clients using technology and the Internet. Here are some of the most efficient modern construction marketing ideas you can implement.

  • SEO. Search engine optimization is the process of optimizing your company’s website to connect to people through search engines like Google Search. It involves technical and content changes, such as using keywords and optimizing for local search to make your pages rank higher in search engine results.
  • Email marketing. The modern equivalent of paper fliers, email marketing is a useful technique for lead generation. Sending emails to people who have already consented to receive them is a good construction marketing strategy that ensures your services and special offers will go to interested prospects.
  • Social media marketing. This marketing plan uses social media platforms like Facebook and LinkedIn to reach your target audience. You can create a profile with your company name, post useful content and engage with your customers.
  • Reputation marketing. This involves controlling your company’s online reputation and customer perception through marketing campaigns that request reviews, referrals and testimonials on review sites and other platforms.
  • Content marketing. This marketing technique relies on posting valuable content, such as videos and blog posts, to establish credibility and gain new clients.

These are just five of the most effective marketing efforts for any company in the construction industry. In the next section, let’s discuss the best tips you can employ to excel in your online marketing.

How do I advertise my construction company?

Construction advertising might seem complicated at first, but with a few good tips, you can vastly simplify the things you need to do to successfully broadcast your brand.

Build a mobile-friendly website

A mobile-friendly website is essential because more and more people are using their phones to browse the Internet.

If your website is not optimized for mobile devices, it may be difficult for users to view and navigate through their smartphones. This leads to poor user experience and can drive users away.

Additionally, Google uses mobile-friendliness as a ranking factor, so a mobile-friendly website can also help improve your search engine rankings.

Use account-based marketing

Account-based marketing (ABM) is a targeted B2B (business-to-business) marketing approach that focuses on specific accounts and their individual needs.

Construction companies provide services that can be highly valuable to other services, and ABM is a technique to connect you to high-value clients. In ABM, businesses get new customers by identifying key accounts to target and then creating personalized, one-on-one marketing campaigns tailored to those accounts.

By creating personalized campaigns for these potential clients, your new construction company can build strong relationships and increase the chances of success.

Improve your SEO

Improving SEO is critical to increasing the visibility of your website on search engine results pages (SERP).

When potential customers search for construction services in their area, a well-optimized website is more likely to appear near the top of the search results, reinforcing your credibility and attracting more visitors and potential customers.

A solid SEO strategy can also help improve the user experience on the website. This increases the chances that visitors will contact the company or request a quote.

Start a blog and publish quality content

Quality content plays a big role in your construction company’s marketing efforts. Your potential customers now use the Internet for most aspects of their daily lives – not just for picking which construction agency to get.

Publishing quality content allows you to create more touch points for your audience to encounter your brand, even before they decide they need your services. If you do content marketing well, it enhances your credibility, brand awareness and brand loyalty.

You can publish content about anything in your niche. As a construction company, you can talk about your ongoing construction projects, publish tips for homeowners, provide real estate information and more. The online world is full of templates you can follow to build content, or you can hire experts to do this for you.

Run SMS and email marketing campaigns

SMS and email marketing campaigns help your new construction company because they increase brand awareness and drive traffic to your website or physical location.

Directly communicating offers to customers who have already consented to receive messages from you allows you to nurture customer interest throughout their journey.

Businesses can create personalized marketing messages and improve the effectiveness of future campaigns with customer data and purchase history.

Invest in pay-per-click (PPC) ads

Unlike organic search engine optimization, which can take time to generate results, PPC ads can be set up and start generating clicks almost immediately. This can be particularly useful for your new construction company to help establish your presence and generate interest as soon as possible.

PPCs are also much more targeted, and you can choose who will receive your ads.

This allows you to tailor your campaigns to a specific audience and increase their chances of being interested in your products or services.

Request customer reviews

Requesting reviews is critical to improving your visibility on search engine results pages and review websites like Yelp and Google MyBusiness.

Positive online customer reviews will make your business stand out from the competition and increase its authority because of social proof. Reviews also help businesses gather feedback about their products or services to improve the customer experience and increase customer satisfaction.

Customer reviews can be a valuable tool for any new or small business looking to attract new customers and improve its online presence.

Consider reputation marketing

Reputation marketing is a systematic process of managing your online presence to represent your business’ best image. It involves managing reviews, responding to feedback and creating profiles on various platforms.

Reputation marketing can be a powerful tool to enhance your online presence and encourage word-of-mouth referrals from trusted clients.

How do I market my construction business on social media?

Having an account on major social media platforms is one of the best marketing services that you can do for your new construction business. Social media provides a free and easy way to establish a presence, engage with your audience and gain credibility.

You can market your construction business through any, or all, of the following means.

  • Posting or sharing valuable content about your niche
  • Soliciting and responding to customer feedback, reviews and inquiries
  • Joining groups for your industry or niche
  • Using paid ads to advertise an offer or event.
  • Joining or sponsoring local events

Marketing on social media is a powerful and easy way to reach your intended audience. Just be sure to use good call-to-action prompts to redirect them to your website and a good landing page or homepage ready to convert them from the audience to customers.

What’s a good slogan for a construction company?

A slogan can heavily influence your company’s image.

Even in the online world, you need a catchy and memorable slogan to inspire confidence in you as a home builder and construction expert. It will also appear on your business cards, flyers and website home page.

Coming up with a good slogan for a construction company can be a challenge, but there are a few steps you can follow to make the process easier.

First, consider the unique features or services that your company offers. What sets your company apart? What do people remember the most?

Next, consider your target audience. Who are the people who are most likely to use your construction services? What are their needs and concerns? Your slogan should be tailored to your target audience, so think of a message that will resonate with them.

After you have a clear idea of your unique selling points and target audience, start brainstorming ideas for your slogan. Sit down with your employees and stakeholders and try to come up with a few different options. This can help you refine your ideas and choose the best slogan for your construction company.

When coming up with a slogan, it’s also important to keep it short and straightforward. It should be easy to remember and convey your message clearly and memorably.

Improve your construction company advertising with Broadly

Advertising a new construction company can become overwhelming, especially if you don’t know where to start. Luckily, this article discussed the most important elements of digital marketing for your new brand.

One of the best things you can do to ensure that your company has the best online image is to use a reputation management platform like Broadly.

Broadly is an all-in-one dashboard for managing online reviews, social media accounts and even online payment methods for your company. It’s your best partner in marketing your brand.

And best of all, you can try it out for free! Schedule a demo now!

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