Top 21 Content Marketing Tools To Try in 2023 [Free & Paid]

Content marketing is a powerful strategy for businesses to engage their audience, attract leads, and drive conversions. While implementing an effective content marketing plan may seem daunting, there are many effective tools available that can simplify the process. In this article, we’ll explore 21 valuable content marketing tools that can help you optimize your content and maximize its impact in 2023.

The Importance of a Content Marketing Strategy

A content marketing strategy is key to driving brand awareness, engaging your target audience, and ultimately driving conversions. With the right tools at your disposal, you can take your content marketing efforts to the next level, ensuring that your content resonates with your audience, ranks well in search engines, and maximizes its impact across various channels. 

Whether it’s optimizing keywords for blog posts, analyzing competitor performance, managing your editorial calendar, or enhancing your social media presence, these free and paid content marketing tools provide the necessary features and insights to streamline your processes and achieve your content marketing goals. By investing in these tools, marketing teams can gain a competitive edge, deliver high-quality content consistently, and effectively measure and improve your content’s performance for long-term success.

Top 11 Free Content Marketing Tools

Luckily for business owners and marketers, there are plenty of free tools available. Here are the top 11 free content marketing tools to use in your digital marketing strategy in 2023.

1. Google Search Console

Google Search Console is an invaluable content marketing tool that allows you to monitor and optimize your website’s performance in Google Search. It provides essential insights into how your content appears in search results, helping you refine your content marketing strategy. 

With Search Console, you can track important metrics like impressions, clicks, and average position, which provide a clear understanding of your content’s visibility and engagement levels. By analyzing this data, you can identify opportunities to improve your content’s search performance, optimize your meta tags and descriptions, and identify any technical issues that may hinder your website’s visibility.

2. Answer The Public

Answer The Public is a powerful content marketing tool that helps businesses uncover valuable insights into their target audience’s search queries and interests. By analyzing and visualizing search data, Answer The Public enables content marketers to identify popular topics and questions related to their industry or niche. 

This tool provides a wealth of content ideas and inspiration, helping businesses create relevant and valuable content that addresses their audience’s needs. Answer The Public also offers a visual representation of search queries in the form of a search cloud or question wheel, making it easy to understand and prioritize content topics. 

3. BuzzSumo

BuzzSumo is an excellent tool for content discovery and competitor analysis. It allows you to find popular content in your niche, identify trending topics, and analyze your competitors’ content strategies. Additionally, BuzzSumo helps you locate influential individuals in your industry, enabling you to build relationships and amplify your content’s reach.

4. Canva

Visual content is a crucial component of any content marketing strategy. Canva is a user-friendly design tool that empowers even non-designers to create professional-looking graphics, social media posts, infographics, and more. With its pre-designed templates, extensive image library, and intuitive editing features, Canva makes it easy to create visually appealing content that grabs attention.

5. Grammarly

Polished and error-free writing is essential for effective content marketing. Grammarly is a valuable tool that checks your content for spelling, grammar, and punctuation errors. It also provides style suggestions to enhance your writing and ensure your content communicates your message clearly and professionally.

6. ChatGPT

ChatGPT, powered by OpenAI, is an innovative and dynamic content marketing tool that utilizes natural language processing capabilities. Integrated into websites or chat platforms, it engages audiences with personalized content experiences, interactive conversations, and valuable information. 

By leveraging ChatGPT, businesses can drive engagement, capture leads, and foster brand loyalty through conversational content. This AI-powered tool automates customer support, offers product recommendations, and provides tailored content suggestions. With its human-like responses, ChatGPT enhances user experiences, nurtures relationships, and contributes to an effective content marketing strategy.

7. Mailchimp

Email marketing is a powerful tool for nurturing relationships with your audience. Mailchimp offers free plans for managing subscriber lists, designing email campaigns, and tracking their performance. With its user-friendly interface and robust features, you can automate email sequences, segment your audience, and analyze email engagement to refine your content marketing strategy.

8. Hemingway Editor

Hemingway Editor is a valuable content marketing tool that helps content creators enhance the readability and clarity of their written content. Inspired by the concise and straightforward writing style of Ernest Hemingway, this app analyzes your text and highlights areas that can be improved for better readability. It identifies complex sentences, excessive adverbs, passive voice, and other elements that may hinder the flow and understanding of your content. By using Hemingway Editor, content marketers can refine their writing style, ensuring that their content is easily digestible and engaging for their target audience. 

9. Trello

Efficient project management is essential for content creation workflows. Trello is a versatile tool that helps you organize and collaborate on content projects. With Trello boards, you can create lists, assign tasks, set deadlines, and track progress from ideation to publication. This visual tool ensures seamless teamwork and enables you to streamline your content production process.

10. WordPress

WordPress is a popular content management system (CMS) that powers millions of websites and blogs. It offers a free platform with numerous plugins and themes that enhance your content marketing efforts. You can create and manage your website or blog easily, customize designs, optimize for SEO, and leverage plugins to extend your site’s functionality.

11. Markitors SEO Audit

Markitors leverages over 70 of the leading SEO audit and website review tools, allowing us to comprehensively assess vital components and generate a prioritized action plan for businesses seeking to enhance their SEO presence. With our SEO audit services, companies gain access to crucial insights and recommendations that empower them to optimize their SEO strategies and foster business growth. By utilizing our services, businesses receive the essential information they need to improve their SEO performance and drive long-term success.

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Content marketing can be highly effective in growing your business, and these 11 free tools provide valuable assistance in optimizing your strategy. From analytics and keyword research to design and project management, these tools empower you to create compelling content, reach your target audience, and drive engagement. Incorporate these free content marketing tools into your workflow and watch your content efforts thrive.

Top 10 Paid Content Marketing Tools

Some tools for content marketing come with a price tag. However, many content marketing tools are worth the money for the results they drive for your business. Here are 10 top paid tools to check out in 2023.

1. SEMrush

SEMrush is a powerful marketing toolkit encompassing diverse features to enhance your content marketing strategy. With SEMrush, you gain access to an array of tools, including robust keyword research capabilities, competitor analysis, content optimization suggestions, and thorough backlink analysis. 

Using SEMrush, you can uncover valuable insights and data that enable you to improve your content’s performance, enhance its visibility, and stay ahead of the competition. With its comprehensive feature set, SEMrush empowers content marketers to make informed decisions, optimize their content for search engines, and drive better results in their marketing efforts.

2. Ahrefs

Ahrefs is a highly regarded and comprehensive SEO tool that empowers content marketers with a wide range of features to boost their organic search rankings. With Ahrefs, you can conduct extensive keyword research, enabling you to discover valuable keywords and phrases that have the potential to drive traffic to your content. 

By understanding the search volume and competitiveness of keywords, you can optimize your content strategy accordingly. Ahrefs also offers advanced backlink analysis, allowing you to evaluate your website’s backlink profile and identify opportunities for link building. By acquiring high-quality backlinks, you can enhance your website’s authority and visibility in search engine results. 

3. Moz Pro

Moz Pro is a comprehensive SEO toolset that empowers content marketers with insights and features to optimize content and improve search engine rankings. It offers powerful tools for keyword research, helping discover relevant keywords that resonate with the audience. Site audits identify technical SEO issues, enhancing site performance and user experience. Rank tracking monitors content performance in search results, while link analysis helps evaluate backlink profiles and improve website authority. Moz Pro provides a complete suite of tools for enhancing content visibility, driving organic traffic, and improving search engine rankings.

4. CoSchedule

CoSchedule is a game-changing content marketing platform designed to simplify and streamline your content creation process. With its robust features for content planning, social media campaign scheduling, and team collaboration, CoSchedule empowers content marketers to stay organized, efficient, and on top of their game. 

The platform provides a centralized hub where you can plan and schedule your content across multiple channels, ensuring consistent messaging and timely delivery. Its intuitive editorial calendar allows you to visualize and manage your content workflow, assign tasks to team members, set deadlines, and track progress. CoSchedule also offers social media scheduling capabilities, enabling you to plan and publish your content across various social platforms from a single dashboard. This saves you time and effort, ensuring your content reaches your target audience at the right time.

5. HubSpot

HubSpot is an indispensable all-in-one platform that empowers content marketers to effectively manage their entire content marketing journey. With its array of features, HubSpot offers a seamless experience for content creation, marketing automation, lead generation, and analytics. Content marketers can leverage HubSpot’s intuitive content creation tools to craft engaging and impactful content across various channels. 

The platform also facilitates marketing automation, enabling you to automate repetitive tasks, nurture leads, and deliver personalized content experiences. With its robust lead generation capabilities, HubSpot helps you capture and convert website visitors into qualified leads, facilitating the growth of your audience and customer base. Additionally, HubSpot provides comprehensive analytics and reporting, allowing you to measure the performance of your content, track lead generation, and optimize your content marketing strategy based on real-time data insights. 

6. Sprout Social

Sprout Social is more than just a social media management platform. It provides content marketers with a comprehensive suite of tools to streamline their social media strategies and drive meaningful engagement. With Sprout Social, you can efficiently schedule and publish content across multiple social media platforms, ensuring consistent and timely delivery of your messages. The platform also enables you to monitor and engage with your audience, responding to comments, messages, and mentions in real time. 

However, what sets Sprout Social apart is its robust analytics and reporting capabilities. It offers in-depth insights into your social media performance, including audience demographics, engagement rates, and content reach. By analyzing these metrics, you can refine your content marketing strategy, identify high-performing content, and make data-driven decisions to maximize your social media impact. 

7. Surfer SEO

Surfer SEO is an exceptional content marketing tool that empowers businesses to optimize their content for search engines and achieve higher rankings. With its advanced SEO features, Surfer provides valuable insights and recommendations to enhance the relevance and quality of your content. This tool performs in-depth analyses of top-ranking pages, offering suggestions on keyword usage, content length, headings, and more. 

Surfer’s intuitive interface allows users to easily visualize and compare their content against competitors, ensuring that their content meets the requirements of search engine algorithms. By leveraging Surfer SEO, businesses can make data-driven decisions, produce highly optimized content, and improve their organic search visibility. 

8. Envato Elements

Envato Elements is an invaluable content marketing tool that provides a vast library of digital assets to enhance your content creation efforts. With a subscription to Envato Elements, users gain access to a wide range of high-quality resources, including stock photos, graphics, templates, videos, music, and more. This extensive collection allows content marketers to create visually appealing and engaging content across various platforms. Whether you need eye-catching visuals for social media posts, professional templates for presentations, or royalty-free music for videos, Envato Elements has you covered. 

9. Yoast Premium

Yoast Premium is an exceptional content marketing tool that offers a wide range of features to optimize your website’s SEO and improve your content’s visibility. With its advanced capabilities, Yoast Premium takes your content marketing strategy to the next level. It provides valuable insights and recommendations for optimizing your content, such as analyzing keyword usage, readability, and internal linking. 

Yoast Premium also offers comprehensive schema markup options to enhance your content’s appearance in search results and drive more organic traffic. Additionally, it provides advanced features for redirect management, allowing you to effortlessly handle URL changes and maintain a seamless user experience. 

10. Constant Contact

Constant Contact is a highly effective content marketing tool that enables businesses to create, manage, and distribute engaging and personalized email marketing campaigns. With its user-friendly interface and robust features, Constant Contact streamlines the process of crafting and delivering compelling content to your audience. It offers a wide range of customizable email templates, allowing you to create professional-looking newsletters, promotions, and event invitations. 

The tool also provides intuitive contact management, segmentation, and automation features, enabling you to target specific audience segments with relevant content based on their preferences and behaviors.  

While these 10 tools require a paid subscription, they offer advanced functionalities and features that can significantly enhance your content marketing efforts. Depending on your specific needs and budget, investing in these tools can provide valuable insights, automation, and optimization for your content strategy.

Now you should have a full arsenal of tools to utilize in your content marketing strategy. If you are overwhelmed or just need help devising a plan, consider working with a content marketing agency like Markitors.

Call In the Content Marketing Experts at Markitors

Markitors is an SEO and digital marketing company that specializes in content marketing. Our team of skilled content marketers will create a comprehensive content strategy for your business that drives results. From keyword research to competitive analysis and more, we pull out all the stops to ensure your content marketing success.

We know how to craft copy that ranks on the first page of search and will drive organic traffic to your website. Get in touch with us today to discuss how we can help you meet your goals!

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