Marketing has become a central component of any window cleaning business. Window cleaners can consistently miss out on potential customers without a focused and effective marketing strategy.
Whether you offer residential window cleaning or commercial window cleaning, marketing should be central to your business plan as a window cleaning entrepreneur.
Importance of creating an online presence for your window cleaning company
Business owners in the window cleaning industry are often so busy with the day-to-day activities of running a small business that creating robust and effective marketing strategies can often be pushed to the side. However, without digital marketing and lead generation tactics, small businesses can miss out on new window washing businesses.
Homeowners and commercial property managers in your service area use search engines to find window cleaning services. They want to be able to read reviews, get referrals and see your company information, such as a phone number, email address or website, to contact you.
Additionally, having online testimonials is incredibly helpful in gaining new customers. Word-of-mouth is still one of the most powerful tools for getting new business, and it is all happening online.
Window cleaning marketing tools
Creating an online marketing plan for your window cleaning services will generate more leads and help you build your business. Here are a few digital marketing tips for your window cleaning marketing strategy.
Mobile-friendly website
One of the first things you should do to market your window cleaning services is to have a mobile-friendly website. New leads typically search for service providers on their mobile devices.
The mobile version of your website should be easy to use, quick to load and look clean. Moreover, if your website is mobile-friendly, Google will rank your website higher in search results.
Blogging
Blog posts on your website help you share helpful window cleaning information while driving better search engine optimization (SEO). Writing blogs with essential, highly searched keywords will boost your ranking on search engines and directories.
The free Google Keyword Planner tool identifies the right keywords to use for a particular business. Creating a content marketing strategy for your professional window cleaning business can also include other channels, such as YouTube.
Social media marketing
By using sites like Facebook, Twitter or Instagram, business owners can create window-washing marketing campaigns that engage potential customers. Appearing in search results organically with helpful content is critical, and window washers should aim to use multiple social media platforms, if possible.
Local search engine optimization
As a service business owner, you need a website. Being searchable in your local area is critical to getting discovered by new customers. When building or updating your website, make sure you’re building it for SEO.
If potential customers search for things like pressure washing, gutter cleaning or high-rise window washing, you want to show up as one of the first options for them to choose from. Using local SEO, you can rank higher in the search.
Google Business Profile
Make sure you have a Google Business Profile. This helps you manage your business listing on Google and is free. If your business is already listed on Google, make sure you claim it and respond to customer reviews to control public information.
SMS Marketing
SMS marketing, or text message marketing, has become critical in building a window cleaning business. Almost every single person has their cell phone with them at all times. Using text messaging marketing, you’re practically guaranteed to reach your potential customers where they are instead of hoping for the best when using other channels.
Email marketing
Email marketing offers one of the highest levels of return on investment (ROI) of all marketing tactics. Before you start email marketing, you’ll first need to focus on collecting email addresses from potential, current and past customers.
If you offer incentives, like discounts or free guides, you can ask for emails in return. When sending email campaigns, you’ll want to show up regularly in inboxes. Commit to a cadence that feels achievable for you and your team.
Maintaining strong relationships with window cleaning customers
While a marketing strategy is vital for future business, maintaining strong relationships with current and past window cleaning customers is just as critical. Your existing customers can be your best asset in finding new customers.
Importance of customer retention
It is much cheaper and easier to retain customers than invest in finding new customers. If your window cleaning company provides excellent service, customers will want to come back the next time their windows are dirty.
Because you have an existing relationship with the customer, trust and goodwill already established. Providing excellent customer service and communication will help you keep customers, and you will spend less time searching for new business.
Online reviews
As mentioned earlier, word-of-mouth and customer testimonials are crucial to take your business to the next level. Providing outstanding service, then asking your customers to leave reviews is an essential practice to adopt. For some, this can be laborious, but there are great companies out there to help you manage this process from start to finish.
Web Chat
Responding immediately to customer inquiries leads to higher customer satisfaction and, ultimately, customer retention and referrals. Web Chat enables you to instantly answer questions about a current window cleaning job, future window washing needs or invoicing and payment. It allows direct and convenient conversations with your customers.
Online advertising
While online advertising does cost money, it can be an excellent strategy for business owners who want to ensure they rank higher than the competition on common search engine platforms. Online advertising should be used in combination with local SEO efforts. It should also be noted that when running ad campaigns, business owners need to create the ads themselves.
Google Ads
Professional window cleaners can use Google Ads to target specific search keywords and phrases that your leads may use while searching for a window cleaning company on Google. Google Ads is a pay-per-click (PPC) model, meaning you pay each time someone clicks on the ad in Google search.
Within the Google Ads platform, business owners can create a very specific target audience so that when your ad is served, it is only shown to high-quality leads.
Facebook Ads
Like Google Ads, window cleaners can use Facebook Ads to target specific audiences in their local area. Facebook is still a vast platform that many people use to search for local businesses. Facebook is also a pay-per-click (PPC) model.
Window cleaning marketing FAQ
How do I generate more window cleaning leads?
There are many creative ways to generate more window cleaning leads with potential clients, many of which are covered above, including:
- Direct mail
- Local SEO
- Facebook and Google Ads
- Content marketing
- Email marketing
- Industry-specific directories
How do I improve my window cleaning business’s reputation?
Your business’s online presence and reputation go hand in hand. To improve your reputation, focus on getting more online customer reviews. Studies show that 84% of consumers trust online reviews as much as they trust personal referrals.
Besides your responsibilities running your window cleaning business, collecting and managing reviews might sound overwhelming. Consider working with a company to help manage the review process, like Broadly.
Where should window cleaning companies advertise online?
If money were no object, it would make sense to advertise everywhere possible. However, most businesses have budgets, so Google Ads and Facebook Ads are both great places to start advertising. Business owners can set spending limits on both platforms, helping them to manage their marketing budgets effectively.
Grow your window cleaning business with Broadly
Broadly helps window cleaning business owners build a strong, lasting online presence and reputation. Supporting over 6,000 local businesses, Broadly helps companies improve their customer experiences, online marketing strategies and lead generation tactics to grow their business and maintain powerful customer relationships.
Schedule a demo today to see how Broadly can help your business thrive.
