In the US, thousands of people suffer from damaged teeth and need extensive teeth rehabilitation and care.
The impact of lost or badly damaged teeth can be severe. It can lead to constant pain, defective speech, and even rapid bone loss if enough is going on in the body. Dental implants are the solution, but it’s not always easy to find the right one.
Data from as early as 2020 reveals that there are now four main ways that people look for new services: search engines, TV ads, word-of-mouth, and social media ads. This means if you want to connect your services to people looking for dental implants, you have to master at least one of these advertising channels.
And one of the first and simplest things you can do to start? Build a dental implant landing page. Let’s find out how.
What are dental implants?
Dental implants are artificial tooth roots placed into the jawbone to hold a replacement tooth or bridge in place.
A single implant usually consists of three parts: a crown (the actual fake tooth), an abutment (the object that attaches the crown to the implant body), and the implant body (a screw-like part installed on your jaw bones to hold your teeth permanently.)
Implants are a permanent and long-lasting solution to missing teeth, and they can provide sought-after advantages for people with tooth damage.
Some of the benefits of dental implants include the following.
- Improved appearance. Dental implants look and feel like natural teeth, so they can greatly improve the appearance of the patient’s beautiful smile, improving their confidence.
- Restored function. An implant will function like a natural tooth, so you can eat, speak, and chew like usual before the tooth is damaged.
- Maintained oral health. These things don’t require reducing or damaging healthy adjacent teeth, which is often the case with other tooth replacement options. This can help to preserve your overall oral health.
- Durability. Dental implants are designed to be long-lasting, and with proper care, they can last for many years.
- Convenience. These attachments don’t require any special care or maintenance beyond regular brushing and flossing, making them easy to care for, unlike other kinds of tooth replacements such as dentures.
With these benefits, it’s no surprise that people with dental problems are always on the lookout for dentists that can give them affordable and reliable patient care.
According to a descriptive study by Elani, et. al., the prevalence of dental implants in the United States is increasing rapidly. Back in 1999 to 2000, the there were only 0.7% of the population got dental implants, while it increased to 12.9% in the years 2015 to 2016. Data from 2019 to 2020 further illustrated an increase of 6.3%.
Many people are looking for dental services that they can trust, and you want to be able to position your dental practice to capture the attention and interest of potential customers.
You can do that with a landing page.
Why do dental practices use landing pages?
A landing page is a standalone webpage, created specifically for marketing ideas or advertising campaigns. It’s designed to direct visitors to take a specific action, such as making a purchase or filling out a form.
As a dental practice seeking to reach out to potential new patients, you’ll make these new pages when building a website to target the demographic you want to capture.
In this case, the target demographic seems to be those between 5 to 74 years of age, according to the two studies previously mentioned. Your landing pages will be crafted specifically attuned to the needs of your target demographics, and, ideally, encourage them to convert from being audiences to customers.
Landing pages are an important tool for your dental care service, as they can increase your conversion rates and drive overall sales.
What should dental offices include on dental implant landing pages?
Landing pages are critical to helping you reach out and persuade potential customers, but what should an effective landing page design look like?
Ideally, it should have the following elements to generate leads on your website.
Testimonials
Testimonials are essential in establishing your credibility, as it engages a psychological phenomenon called social proof. Testimonials prove to other people that your services are effective, worthwhile, and reliable – they’re a great way to reinforce your authority in your field.
Many people are scared of dental procedures or are highly skeptical of advertisements. Testimonials from other people prove that your dental practice is worthy of their trust.
Place high-quality, image-rich testimonials front and center on your dental landing page so that potential clients know they can trust you.
A description of the dental implant process
The dental implant process can be highly uncertain and even scary for a lot of people, so adding a description of the dental implant process will help soothe their fears. People are often afraid of the unknown – it’s not easy to trust someone you don’t know with your teeth, after all.
Providing clear and upfront information about your dental implant process and treatment plan will show your potential patients what to expect, and even help you establish your credibility in this industry.
Plus, having relevant content about the procedure will also help optimize your SEO, helping your page rank better in terms of search results.
Click-to-call button
Having a click-to-call button on a dentistry landing page makes your services more accessible to your potential clients, helping you better connect to them.
A click-to-call button makes it easy for potential patients to contact the dental office and make an appointment, increasing the number of appointments booked, and it can also improve the overall customer experience by making your dental office more reachable for patients. You can also opt to have a live chat option to handle more requests.
Having this feature can also help improve the mobile user experience, as it allows people to quickly call the dental office from their mobile device without having to manually dial your office’s phone number.
It can even help improve your overall web design and user experience by providing a clear and direct call to action for visitors.
Accreditations and awards
Including your accreditations and awards in dentistry, the landing page establishes your authority and distinguishes you from the competition.
Including your accolades in your landing page establishes credibility with potential patients; it’s an easy way to demonstrate that you are a highly qualified and reputable dentist or dental hygienist. This builds trust and helps inspire confidence in your services.
More than that, it can also help to differentiate you from other dental service providers by highlighting your unique accomplishments.
The healthcare industry can be very competitive, and you need all the advantages you can get. Displaying various awards and accreditations can make your practice more appealing to potential patients who are looking for a dentist who stands out from the crowd, especially if they have special needs that they’d like you to address.
A strong call to action (CTA) button
A good call-to-action (CTA) button on a dental implant landing page template drives audiences towards conversion through persuasion and providing a sense of urgency.
Landing pages are specialized web pages designed for a single purpose: having a clear and compelling CTA is the culmination of your effort to build a good landing page. It tells audiences what to do next, and guides them along the conversion process.
One essential element of this is to have compelling wording. A good call to action button drives the audience to take action, such as the following examples.
- Get your free dental implant consultation!
- Call us now!
- Make an appointment
More than that, a good button design is also important. Your button needs to be prominent, urgent, and clear. Thus, it needs to have legible fonts, and good coloring, aspects that you can customize in a CMS (content management system) such as WordPress.
Generate more dental implant leads with Broadly
Having a good dental implant landing page is critical if you want to generate leads and connect your services to potential customers. It helps you capture their attention, display your credibility, and even reveal important details about your service, such as your contact details and pricing.
Now that you know everything you need about landing pages, the next step is to implement them.
You can look at good landing page examples to inform your work, and then post it across your social media pages. But this next step can be complicated, as you’ll have to manage multiple marketing channels at once.
Fortunately for you, you can use Broadly.
Broadly will help you organize and direct all your landing page campaigns in one dashboard. From review sites to social media, Broadly will help you make sense of your complex marketing campaigns without haring your workflow.
Schedule a demo now and see for yourself!
