WordPress vs. Wix: Which Should You Use for Your Website?

If you’re planning to build a website, then you might be stuck between two popular blogging platforms: WordPress and Wix. Though these blogging platforms both serve the same purpose, their approach is entirely different. Wix is considered a website builder, while WordPress functions as more of a Content Management System (CMS). It’s important to understand this distinction so that you can make an informed decision on which one better suits your needs. 

This Wix vs. WordPress guide will share the similarities and differences between these two platforms. 

What Does Wix Do?

Wix is a drag-and-drop website builder that lets you easily create websites with its simple user interface. It comes with lots of templates, design options, and free hosting, making it easy for anyone to start building their own site in no time. Wix also offers plugins and extensions, so you can add some advanced features even without any coding knowledge.

Who is Wix Best For?

Wix is best for small businesses that are just getting started and want a quick, hassle-free solution. It is not an open-source platform, so it’s great if you don’t have any coding know-how or design experience but still need a website. Wix eliminates the need to learn complex coding languages and, instead, lets you focus on creating content and designing your site without too much technical knowledge.

Wix Features

  • Easy to use drag and drop interface
  • Hundreds of templates and layouts
  • Free hosting included
  • Plugins and extensions for advanced features
  • Mobile-friendly design

What Does WordPress Do?

WordPress is an open-source platform that allows you to create and manage content on your website. It comes with lots of themes, plugins, extensions, and built-in features as well, so you can customize your site however you want. This makes it slightly more difficult to use than Wix but also lets you have more control and flexibility. It is better for advanced users who have a specific vision in mind because they can use custom code to build exactly what they are looking for. What makes WordPress truly stand out is its scalability. It can handle any size website, from small blogs to large corporate websites.

WordPress Features

  • Open source and highly customizable
  • Lots of themes, plugins, and extensions
  • Easy-to-use admin panel
  • Ability to create content easily
  • Mobile-friendly design

Who is WordPress Best For?

WordPress is best for larger businesses that need more control and flexibility with their website. It’s a great option if you have some coding knowledge or design experience since it will allow you to create more complex features and designs. WordPress also lets you host multiple sites on the same platform, which is ideal for businesses with large websites. Ecommerce plugins are easy to install for businesses looking to complete online payments. 

Wix vs. WordPress Pricing

Both Wix and WordPress provide free plans, but the features on the paid plans vary. For example, Wix’s basic plan lets you create a website with ads, while their business and VIP plans let you create an ad-free website. On the other hand, WordPress’s free plan doesn’t include any hosting service and isn’t fully optimized for search engines, so you’ll need to purchase a hosting plan if you want to use it.

Wix pricing starts at $13/month for the basic plan, $17/month for the business plan, and $25/month for the VIP plan. WordPress pricing starts at $4/month for the personal plan, $8/month for the premium plan, and $45/month for their eCommerce plan.


Wix Website Monthly Plan Pricing
Connect Domain

(most basic)


(personal use)


(freelancers & entrepreneurs)


(priority support)

$/Month $4.50 $8.50 $12.50 $24.50
Bandwidth 1GB 2GB Unlimited Unlimited
Storage 500MB 3GB 10GB 35GB


Wix Business/eCommerce Monthly Plan Pricing
Basic Unlimited VIP
$/Month $17 $25 $35
Storage 20GB 35GB 50GB
Video Hours 5 10  Unlimited


WordPress Monthly Plan Pricing

(hosted blogging service)



$/Month Free to $45 Free + Hosting Fee
Plugins Only for business/eCommerce plans Yes
Storage As much as 200GB Depends on Hosting Provider
Open Source? No Yes


Wix vs. WordPress Customer Support

Both Wix and WordPress provide customer support, but it varies in terms of quality. Wix has a 24/7 customer support team that can answer any questions you may have about using their platform. WordPress also offers customer support, but it’s only available during certain hours and can be difficult to reach, according to many reviews online.

WordPress vs. Wix SEO Features

WordPress and Wix both have some basic search engine optimization features built in that let you improve your website’s visibility in search engine results. WordPress has more advanced search engine optimization settings, so it’s better for businesses that want to optimize their website and blog posts for search engines.

For example, WordPress has options for creating a sitemap and setting up meta tags that are not available on Wix. In addition, WordPress plugins like Yoast SEO and RankMath can help you optimize your website for search engine rankings. Wix plugin options are very limited and don’t provide as much control. This additional functionality gives WordPress a leg up on Wix.

WordPress vs. Wix: Summary of Pros and Cons

Wix Pros

  • Easy to use drag and drop interface
  • Hundreds of templates and layouts
  • Free hosting included
  • Plugins and extensions for advanced features
  • Mobile-friendly design

Wix Cons

  • Limited customization options
  • Not as many plugins and extensions as WordPress
  • No email hosting

WordPress Pros

  • Open-source CMS and highly customizable
  • Advanced functionality
  • Thousands of plugins, themes, and extensions
  • Easy-to-use admin panel
  • Ability to create content easily
  • Mobile-friendly design
  • Better SEO capabilities

WordPress Cons

  • Not as user-friendly as Wix
  • Requires more coding knowledge or design experience
  • Requires more of a learning curve
  • Limited customer support

The Bottom Line

Wix and WordPress are great options for businesses looking to create or update their websites. If you’re looking for an easy-to-use platform with lots of templates, a drag-and-drop editor, and free hosting, then Wix may be the best option. WordPress is better for larger businesses that need more control and flexibility with their website and require more customization. With thousands of plugins, custom code, more search engine optimization capabilities, and advanced functionalities, WordPress is better for scalability. 

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